Party City plans grand reopening celebration at East Hanover store

After completing its restructuring and exiting Chapter 11 bankruptcy protection, Woodcliff Lake-based Party City, a specialty retailer and leader in the party goods industry, said it will celebrate the grand reopening of its East Hanover store location on Saturday.

The retailer is inviting the entire community to join in planned family-friendly activities, interactive demonstrations led by the store’s party planning experts and exclusive in-store offers.

The grand reopening celebration will run from 10 a.m. to 1 p.m. at the Party City store located at 346 Route 10 W., East Hanover. Throughout the morning, demonstrations will highlight simple ways to level up any party or event. There also will be other activities, and shoppers will receive 10% off all candy buffet and balloon kit items purchased in-store on Saturday. Additional event features will include face painting, a coffee bar, product giveaways and a raffle.

Customers will enjoy exclusive in-store deals and discounts, including 25% off a single item for all customers, 10% off balloon orders placed in-store on opening day (for pickup or delivery within 30 days) and $25 gift cards for the first 25 customers.

The grand reopening will unveil the store’s innovative design, an evolution of the retailer’s latest format, which, among other distinguishing features, provides a reinvented balloon shopping experience. Customers have easy accessibility to the depth and breadth of Party City’s one-of-a-kind balloon assortment, which has a dedicated service area.

The latest design brings birthday shopping to the next level with what Dion Miliaresis, vice president of merchandising at Party City, describes as “birthday worlds.”

“With this introduction, we have moved away from the traditional aisle experience and have developed two birthday worlds within each store. One is dedicated to kids’ birthdays, and one for general birthday celebrations. These are complete minishops, with everything brought together in one place — this makes it easy for the customer to find everything they need and to hopefully discover a few surprises and fun ideas to add to their celebration along the way,” Miliaresis said.