Miniso set to open new flagship store in American Dream

Miniso — a Chinese company that sells everything from household goods to food and beverages — is opening a new intellectual property collection flagship store Friday in American Dream mall in East Rutherford.

Co-designed with Sanrio, the new store will be Miniso’s first Sanrio IP-inspired store in the U.S. and is set to delight local families and young people with a “fantastical and fashionable shopping experience.”

The new shop is said to reflect Miniso’s latest ambitious exploration of IP collaborations in the nation, aiming to further accelerate its rapid expansion within North America on the back of strong growth in the past year.

Founded in 2013, the brand has collaborations with iconic names like Sanrio, Disney, Care Bears, Peanuts, Barbie, We Bare Bears, Pixar and others that have contributed to its widespread appeal as an IP or brand license collection store.

With a retail presence of over 130 stores nationwide and over 6,000 stores globally, Miniso continues redefining the shopping experience, offering a diverse range of products that resonate with consumers and fans worldwide.