Westfield Garden State Plaza in Paramus set to open first-ever Planet Playskool 

The first-of-its-kind Planet Playskool family entertainment center is set to open June 13 at Westfield Garden State Plaza in Paramus.

The 20,000-square-foot entertainment destination promises an enchanting experience for children and families, serving as a vibrant, interactive STEAM-based play center “where creativity knows no bounds.”

Kingsmen Xperience Inc., under license from leading toy and game company Hasbro, with its strategic partner Bright Play LLC, have worked tirelessly to create magic through immersive play experiences for fans and families through Planet Playskool.

The science, technology, engineering, arts and math activities at Planet Playskool will encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. It will feature a diverse mix of immersive play areas and interactive activity zones designed to captivate the imaginations of kids and parents alike.

“We are elated to launch the first-in-the-world debut of Planet Playskool at Garden State Plaza,” said Corey Redmond, senior executive vice president of Kingsmen Xperience Inc. “Having our first U.S. permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for years to come.”

“Visitors can express their unique selves through creative projects at the PLAY-DOH Imagination Station and get hands-on at TINKERTOY Town with construction activities, plus so much more. For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro, said.

From themed play zones inspired by Hasbro classics to innovative interactive displays, every inch of the space seeks to spark curiosity and joy among guests of all ages.

Some of the interactive activities include:

  • Crawl, climb and slide your way through a real-life version of the MOUSE TRAP game;
  • Let your creativity run wild at the PLAY-DOH Imagination Station;
  • Step aboard the TRANSFORMERS Autobot Ark to save the universe;
  • Unleash your inner artist in the SPIROGRAPH Art Studio;
  • Join an action-packed quest in the PJ MASKS Hero City;
  • Find creativity through construction-based activities in TINKERTOY Town;
  • Fuel up for the fun at the EASY BAKE Café;
  • Shop the retail store for unique apparel, toys, games and souvenirs.