Grocery store on wheels: AtlantiCare introduces Community Mobile Market

Hailed as a grocery store on wheels, AtlantiCare unveiled its new Community Mobile Market last week — a vehicle that will stock fresh produce and pantry items to be purchased at an affordable cost by families throughout Atlantic City.

The Community Mobile Market is a part of AtlantiCare’s efforts to meet the needs of the community it serves by addressing food insecurity as a means to improving overall health and well-being.

Food items at the market are priced below average market prices, making it an affordable option for residents. The store will accept cash and credit cards for payments, with plans to accept SNAP in the future to ensure that everyone can take full advantage of the mobile market.

AtlantiCare CEO Michael Charlton said the program underscores the hospital’s commitment to addressing food insecurity and promoting healthier communities.

“By bringing fresh, nutritious, affordable food directly to those who need it most, we are taking a significant step toward improving the overall health of our region,” he said. “This initiative is about more than food — it’s about creating lasting change and ensuring everyone has access to the essentials for a healthier life.”

Out of the 50 Food Desert Communities in New Jersey, Atlantic City ranks as the second-highest, highlighting the need for programs aimed at reducing food insecurity — an issue that has critical down-the-line impacts on community health and well-being.

The AtlantiCare Community Mobile Market is initially supported by a sponsorship from the New Jersey Economic Development Authority, with generous support from the Gormley and Levine family foundations.