PuroClean owners convention names Morristown firm as Franchise of the Year

PuroClean of Morristown receives Franchise of the Year Award at 2024 PuroClean Annual Convention

PuroClean, one of the country’s leading property restoration and remediation franchises, has announced its 2023 Franchise of the Year — and it’s from New Jersey.

Nelson and Sujey Rivera, owners of PuroClean of Morristown, were named the PuroClean Franchise of the Year at the company’s Annual International Convention. Selected from nearly 500 franchise locations across North America, PuroClean of Morristown was recognized for receiving outstanding scores across several categories, including sales growth, market share, sales revenue and profitability, among others.

The Riveras, who co-own and operate PuroClean of Morristown, Livingston and Bloomfield, exemplify PuroClean’s commitment to helping New Jersey residents and their properties recover from the unthinkable when disaster strikes.

“There can only be one Franchise of the Year, and, with so many wonderful franchise owners, it’s always a tight competition,” Steve White, president and chief operating officer of PuroClean, said. “As both a PuroClean franchise owner and an active firefighter, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the line for others while expecting nothing in return. He has seen and helped people through their worst days, whether it be water, storm, mold or fire damage. Nelson and Sujey exemplify what it means to be a true ‘Paramedic of Property Damage’ — everyone should take a page or two out of the Rivera family’s book.”

Nelson Rivera has been a resident of Essex County since 1999, when his family made the move to Newark. He later relocated to Orange, where he began serving as a firefighter in 2009 and still serves to this day as the deputy fire chief, running his business when not on duty. Rivera’s journey with PuroClean began as a technician, and it was through working with the owner of PuroClean Livingston that he discovered his passion for the business.

In 2017, Rivera, along with his co-owner and wife, Sujey Rivera, moved to Livingston to be closer to the business. Soon afterward, the duo opened their first PuroClean franchise in Morristown, later expanding to Bloomfield and then Livingston, where Nelson Rivera first got his start. Now, with a total of five locations — four of which are in New Jersey — his franchise serves all of Essex County and nearby areas. Recently, he expanded into Oregon in partnership with two other PuroClean franchise owners.

“We’re so honored. All I have to say is that, honestly, in the almost five years that we’ve been here, it’s been such an incredible experience. Nelson is such a hardworking person, and he’s so deserving,” Sujey Rivera said. “I want to give so many thanks to the corporate team. What we continue to do is never enough; we always want to try to be better. I appreciate all the support of everyone, (who) from the beginning, has always just shown so much love and support. We’re here because of all of you. So, thank you.”

PuroClean is one of the leading restoration franchise companies in the U.S. Each year, the brand performs thousands of jobs throughout North America, providing restoration services for everything from common household mishaps to large-scale disasters.