New York Red Bulls unveil new premium space at Red Bull Arena

Building on its fan experience initiatives instated throughout 2024, the New York Red Bulls introduced a new premium space coming to Red Bull Arena in 2025. Known as the “Box Seats,” they will give the team’s “members” the opportunity to experience luxury from midfield.

Box Seats fans will receive all the benefits afforded to traditional Red Bulls members, which include game presentation elements and enhanced LED lighting during goal celebrations, introductions and exciting moments. They also will receive priority to purchase seats for third-party events at Red Bull Arena, access to unique experiences and the ultimate in amenities for an unforgettable sports & entertainment experience.

The Red Bulls said Box Seats fans will be fully immersed in an all-inclusive club with dedicated seating, receive access to valet parking, a private entrance, ultrapremium seats and in-seat service.

As an additional perk, Box Seat members will have the opportunity to indulge in a variety of high-quality food options and enjoy all-inclusive premium liquor, beer, wine and soft drinks in a newly renovated and dedicated space within the Box Lounge.

Members in the front row — dubbed the Manager’s Box — receive each of the Box Seat amenities and beyond. This includes access to their seat for third-party events at Red Bull Arena (some exclusions may apply) and an exclusive behind-the-scenes path directly to their seats through the Red Bulls Player Tunnel.

“Continuing to elevate the premium experience throughout Red Bull Arena is a priority, and we are extremely proud to offer the Box Seats,” Marc de Grandpré, president of the Red Bulls, said. “Our fans attending Red Bulls matches, and guests for all live events, will be provided world-class comfort and a VIP experience.”