Gucci, one of the world’s leading and best-known luxury brands, opened a two-story, 10,000-square-foot boutique in American Dream Friday.
The store’s interior design features intentionally essential elements aimed at placing Gucci’s collections at the forefront. Marble flooring with geometric shapes draws inspiration from designs found in antique historic buildings. Clean lines and understated tones are complemented by soft rich fabrics adorning the walls, along with ivory boiserie acting as a delicate backdrop to the items on display.
The store, located on The Avenue in American Dream, is designed to evoke a sense of home, with built-in displays reminiscent of walk-in closets, and intimate corners created with Gucci Décor velvet armchairs, sofas, and shaggy wool monochrome rugs
With a wide assortment of leather accessories available, the space showcases a curated selection of signature handbag lines, including the Jackie 1961 and the Horsebit 1955, offered in various precious leather variations. In celebration of the boutique’s opening, the space presents the Pre-Fall 2024 collection, from Creative Director Sabato De Sarno.
The store will carry a wide selection comprising of men’s and women’s handbags, accessories, shoes, Gucci beauty, and features travel items from Gucci Valigeria.
American Dream General Manager Bryan Gaus was thrilled by the opening.
“We’re thrilled that Gucci is opening its largest boutique in New Jersey and one of its largest globally at American Dream,” he said. “This new addition, along with recent flagship openings from prestigious brands like Gentle Monster, Balenciaga, and Time Vallée, further elevates The Avenue’s remarkable collection of unique boutiques.
“It reaffirms The Avenue’s position as the top luxury shopping destination, showcasing its status as the premier home for the world’s most iconic brands and setting a new standard for exclusive luxury shopping.”
