American Dream Mall in East Rutherford announced that legendary eyewear brand Gentle Monster has opened its flagship location in The Avenue at American Dream. The 4,200-square foot store marks Gentle Monster’s first and only New Jersey location.
“We are thrilled to welcome another world-renowned brand, Gentle Monster, to The Avenue, enriching its unique atmosphere and experience,” Bryan Gaus, senior vice president and general manager of American Dream said. “This store is a must-see, featuring eclectic art instillations and their famous eyewear, celebrated for its innovative and fantasy-inspired designs.”
The location will feature Gentle Monster’s full range of eyewear and an interior design showcasing a delicate eye for an extraordinary spatial experience. The facade artwork and metal objects are contrasted with the fluid movements of the hyper-real bison, creating an unfamiliar scene. The installation and artwork encountered throughout the space with various flowing paths provide a dynamic and colorful experience.
