ShopRite Pharmacy, part of Wakefern Food Corp., the retailer-owned cooperative and logistics and merchandising arm for ShopRite stores, is rolling out in-store retail media network Grocery TV to engage shoppers and provide health-related information to pharmacy customers during their visit.
“ShopRite Pharmacy is excited to be expanding the in-store retail media network into the pharmacy area with Grocery TV,” Darren Caudill, chief sales officer for Keasbey-based Wakefern, said. “They’ve streamlined the process of adding new touchpoints in our stores and made it simple for us to manage our in-store messaging through their content management system so that we can deliver important information to our ShopRite Pharmacy customers.”
“For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for health care, pharma and fitness-focused products or services,” Don Oelke, co-founder and chief operating officer at Grocery TV, said. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide a tailored, in-store retail media experience for that part of the store.”
Grocery TV’s content strategy for pharmacy includes its new health and wellness-focused video channels, retailer messaging and contextually relevant brand advertising to engage and inform shoppers while they’re waiting in line or passing by the pharmacy.
ShopRite stores that are bringing Grocery TV into the pharmacy area can use the in-store retail media network to promote prescription savings programs and information about the pharmacy and other health-related offerings to customers in-store.
