A former Children’s Place executive, Claudia Lima-Guinehut, is rejoining the company, it announced recently. Effective Sept. 9, Lima-Guinehut will serve as the Secaucus-based children’s clothing retailer as brand president and will oversee all customer-facing activities across the company’s family of brands, and will be responsible for design, sourcing, merchandising, brand marketing, planning, allocation and the company’s wholesale and international businesses. She will report to Muhammad Umair, president and interim CEO.
Lima-Guinehut is rejoining the Children’s Place from Claire’s Holdings LLC, where she had served as executive vice president and chief merchandising officer since June 2023.
“Claudia is a talented leader, and we are thrilled to welcome her back to the Children’s Place. We look forward to working closely with her on strategies to delight our customers, enhance our competitive edge and build shareholder value through an innovative approach to managing our storied brands,” Umair said.
“It is an extraordinary opportunity to rejoin the Children’s Place at this critical time. I’m eager to collaborate with our talented teams to ignite bold, creative strategies that not only drive profitable growth, but also resonate deeply with moms and families. Our mission is to blend the timeless appeal of trusted basics with the excitement of on-trend styles, delivering exceptional value across our brands and ensuring a seamless omnichannel experience across all touchpoints to delight our customers and keep them coming back for more,” Lima-Guinehut said.
From 2014 to 2023, Lima-Guinehut served in roles of increasing responsibility with the company, most recently as senior vice president, global merchandising and strategic partnerships, a role in which she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for wholesale and international franchise businesses.
Prior to that, she was director of international merchandising for Destination Maternity from 2011 until 2014 and held roles across merchandising and product design functions at Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Cos.
