Camden-based Campbell Soup Co. has sold its Pop Secret popcorn business to U.S. snacks manufacturer Our Home for an undisclosed sum.
Popchips brand owner Our Home, based in Boonton, said the deal “significantly scales its operation.”
The Pop Secret business generated net sales of approximately $120 million in fiscal 2024, Campbell said.
“This marks another step in our journey to strategically focus our Snacks portfolio. The sale of Pop Secret will drive greater focus and accelerated growth across our Snacks division and portfolio of leading brands,” Chris Foley, executive vice president and president, Campbell’s Snacks, said.
“Acquiring Pop Secret marks Our Home’s expansion into the microwave popcorn category, strengthening our status as a premier independent snacking platform,” Aaron Greenwald, founder and CEO of Our Home, said. “The brand’s significant (multioutlet) consumption and widespread household recognition, combined with our extensive manufacturing capabilities, create a unique platform for growth and innovation in the market.”
BofA Securities acted as exclusive financial adviser and Blank Rome served as legal adviser to Campbell on the transaction.
