Bedminster-based Freshpet named Nicki Baty as chief operating officer, effective Sept. 1. She succeeds Scott Morris and will report directly to Billy Cyr, CEO.
Morris, who built and created Freshpet’s original products, brands and marketing model, will continue as co-founder and president and will work closely with Baty and the commercial team to fortify the company’s future business and growth models.
Baty will have responsibilities consistent with her role as COO. However, her commercial responsibilities will be limited to the Mass, Grocery and Club channels until May 10, 2025.
Baty, who has a strong track record of scaling businesses, has spent nearly 20 years at Colgate-Palmolive, where she most recently served as president and general manager of Hill’s Pet Nutrition U.S. She has deep experience in driving transformative growth initiatives and leading businesses across multiple international markets.
“Freshpet is changing the pet food industry, and we intend to continue our rapid growth. Nicki brings us a proven track record of scaling a large business, a commitment to animal health and wellbeing, and broad international experience that will support our efforts to accomplish our goals. We are excited to welcome Nicki to the team to help take us to the next level as a multibillion-dollar organization,” Cyr said. “Nicki has demonstrated success in areas that we have identified as future Freshpet opportunities for growth, and we believe she will be a great addition to the team to help us build on our solid momentum.”
“I have been fortunate to work with Nicki over the past two years on industry initiatives. I am thrilled she is joining Freshpet. My entrepreneurial skills and Nicki’s demonstrated ability to build organizational capability are an unbeatable combination. Working together as part of the talented team we have developed will help Freshpet reach its full potential,” Morris said.
