Project Brunch of Manalapan, a successful, trendy Breakfast & Brunch Restaurant has changed hands after a five-year run, according to a recent announcement from Bielat Santore & Company’s “Diner” Bob Gillis.
Gillis is an experienced broker who has developed relationships with diner and café owners throughout the state,
Project Brunch, located in the highly visible Town Pointe Shopping Center on Route 9 South, opened in 2019, survived the COVID shutdown and became a popular breakfast and brunch spot. Its owner, Rob Portera decided to exit the restaurant business and concentrate all his efforts on his already successful tech business. Portera called on Gillis to market the establishment who immediately targeted Toast City Diner as the perfect buyer.
Toast City Diner has purchased the business with a targeted reopening date in November 2024.
For Toast, the Manalapan location will be its fifth and newest in the Garden State to be opened in its 17-year history. The company already has locations in Asbury Park, Red Bank, Montclair, and Cranford. After renovations and rebranding of the 4,200 square foot restaurant with seating for 100+, Toast will bring it’s classic Eggs Benedicts and signature pancakes, as well as healthy and innovative lunch selections to the upscale Manalapan-Marlboro-Englishtown area.
