For Jin Park, Withum’s creative services director, the plus icon in the company’s logo is more than a symbol — it’s a recognition of all the global advisory, accounting and consulting firm has to offer.
That’s why Park and the team at Withum are making it the lead in the new brand and advertising campaign, ‘Power in the Plus‘ the company launched earlier this month.
“The plus sign in our logo is unique to Withum,” said Park, who led the creative direction and execution of the campaign. “It’s symbolic of our community of positive professionals who serve our clients with unwavering integrity.
“Combining entrepreneurial energy plus inclusive teamwork, we add value to every relationship through our dynamic approach to problem solving. That truly is the power in the plus.”
The company, founded 50 years ago and now headquartered in Princeton, certainly has made its presence felt around the state, around the country (it has 22 offices) and around the world (it has offices in Bengaluru, India and the Cayman Islands).
Withum’s ‘Power in the Plus’ ad campaign aims to increase that presence. The campaign will include a set of 30 second commercials featuring actual employees of the firm, with partner Lauren Naples and senior manager Brandon Yip holding lead roles.
The commercials are currently airing on television business news outlets such as CNBC, Fox Business News and Bloomberg Television. Additionally, digital ads can be found in local business publications and outdoor media such as billboards, EV charging stations and mass transit station digital boards.
Chief Marketing Officer Rhonda Maraziti said it’s all part of the company’s big-picture pitch to clients.
“Withum’s mission is to be that ‘plus one’ to our clients, being their trusted advisor throughout their growth journey,” she said. “Our highly responsive team members deliver industry expertise and world-class tax, accounting, and advisory solutions that will level up our clients’ success.”
