Playa Bowls continues expansion efforts; 52 franchise commitments signed in 3Q

Belmar-based Playa Bowls, the nation’s leading superfruit bowl shop, on Thursday announced it signed 52 franchise commitments and 11 store openings during the third quarter of 2024.

Two agreements have been signed in New Jersey, one in Toms Rover and another in Oceanport.

Since the start of 2024, Playa Bowls has secured a total of 195 franchise commitments with 55% of these commitments signed by existing franchisees, solidifying their continued confidence in Playa Bowls’ growth potential.

“Our success in 2024 has been remarkable, with over 275 stores nationwide, 75 openings expected this year, and nearly 300 franchise commitments driving our future expansion,” Jayson Tipp, chief development officer at Playa Bowls said. “We’re excited to bring Playa Bowls to new markets and make our offerings accessible to consumers nationwide driven by industry-leading performance and demand. It’s truly rewarding to see both new and existing franchisees recognize the value of our brand and commit to growing the Playa Bowls family as we expand our presence across the country.”

Strong Growth Across the US
Playa Bowls’ strategic growth has resulted in multi-unit and single unit commitments in the following markets:

Boulder, CO – five units signed by Cody Benisch and Robert Wissing
Dallas, TX – ten units signed by Ansh Parikh and Brandon Tieu
Austin, TX – two units signed
Queens / Long Island, NY – four units signed
Nassau and Suffolk Counties, NY – eleven units signed
St. Augustine, FL – one unit signed
York, PA – one unit signed
Toms River, NJ – one unit signed
New Braunfels / San Marcos, TX – three units signed
Lawrence, Overland Park, and Leawood, KS – three units signed
Detroit, MI – one unit signed
Miami / Fort Lauderdale – two units signed
Cumming, GA – one unit signed
Hanover, NH – one unit signed
Oceanport, NJ – one unit signed
Pleasant View, UT – one unit signed
West Palm Beach and Palm Beach Gardens, FL – one unit signed
Philadelphia and Scranton, PA – three units signed

Since its inception in 2014, Playa Bowls has emerged as a leader in the national superfruit bowl shop segment. Today, the brand has more than 275 shops systemwide, operating in 23 states.