Moxie Strategies, an Asbury Park-based public affairs and advertising firm, on Monday announced it is not only strengthening its leadership team, but it is reaffirming its commitment to delivering its data-driven public affairs, strategy, and advertising with an increasing national footprint.
The majority women-, Black-, and LGBTQIA+-owned agency named Jeannine Frisby LaRue and Tommy Meara as partners. Additionally, it is established of a New York office in Midtown Manhattan and also named Megan Cryan as its New Jersey State President and EVP of Public Affairs.
“Our goal is to disrupt the agency ecosystem, attracting top-tier talent and delivering unmatched outcomes. With these powerhouse leaders joining the Moxie team, we’re redefining what a modern boutique public affairs agency can be,” Maggie Moran, Moxie’s CEO & founder, said. “We’re bringing on exceptional talent that reflects our commitment to diversity, deep expertise, and the boldness to tackle today’s most pressing challenges. I couldn’t be more excited to partner with Jeannine and Tommy as we build a best-in-class firm that sets the standard in public affairs and delivers transformative results for our clients.”
Frisby LaRue has over 50 years of pioneering experience in public affairs, advocacy, government relations, and DEI, she has built an extraordinary career spanning health care, gaming, higher education, and social justice. A former elected official, former gaming regulator, former executive in many verticals, and tireless advocate, she’s known for her deep dedication to equity and her impactful work with marginalized communities. Frisby LaRue has been honored by over 50 organizations for her advocacy and leadership, and her expertise in communications, outreach, and engagement has empowered countless individuals and communities.
Meara brings unmatched expertise in communications strategy, corporate reputation management, labor advocacy and public affairs. A proven leader in corporate and crisis communications and high-stakes campaign execution, Meara has driven transformative initiatives across industries. His recent work includes leading multi-million-dollar campaigns to secure critical funding for environmental priorities, guiding public companies through reputational challenges, and redefining the brands of New York’s top corporations. With a deep commitment to advancing workers’ rights, Meara has collaborated with unions to champion better wages, workplace safety, and economic justice through targeted communications strategies.
Meanwhile, Cryan, who joins Moxie as New Jersey State President and Executive Vice President of Public Affairs, will be instrumental in driving Moxie’s New Jersey presence, where she will lead a powerhouse client roster and elevate the firm’s high-impact approach to client services. In her previous senior roles at public affairs agencies, she led high-profile campaigns across healthcare, labor, and energy sectors. Recognized as an industry leader, Cryan’s work has left a lasting mark and set a high standard for excellence in public affairs.
Several new professionals are also joining the Moxie team:
- Sam Berman joins Moxie as senior vice president of campaigns, bringing extensive experience in leading complex, large-scale campaigns across diverse sectors. Before joining Moxie Strategies, Berman led integrated campaigns at two national public affairs firms, playing a pivotal role in shaping policy and electoral outcomes, driving behavior change, and enhancing brand reputation.
- Katy Zielinski comes aboard as senior vice president of public affairs, bringing an innovative approach to public relations and political communications. Before Moxie, Zielinski served as the first deputy press secretary and deputy communications director for Energy and Environment for the New York State Executive Chamber, where she played a critical role in shaping media coverage around the Administration’s key policy priorities, including climate, energy, and environmental issues. Her experience in media and executive management makes her a dynamic addition to Moxie’s leadership team.
- Siming Hsu joins Moxie as principal of client engagement, bringing deep expertise in data-driven strategy and campaign management to build powerful digital movements and conversion campaigns nationwide. Previously at Mothership Strategies, Hsu seamlessly integrated digital strategy with client relations, driving key wins for progressive candidates, enhancing racial diversity in Congress, and boosting voter turnout in critical battleground states.
- Jackie LaBarbera takes on the role of New York Operations director, leveraging her strong background in public affairs, business operations, and corporate event management. In her new role, she ensures smooth operations and delivers outstanding client experiences. LaBarbera also brings a proven record in grassroots campaigns and digital ad strategies for both political and educational initiatives.
