Shareholders at Campbell’s on Tuesday approved the change of the company’s official name from Campbell Soup Company to The Campbell’s Company.
Reflecting the company’s broad portfolio of leadership brands, the change was brought about to show the growth outside the soup category. The new name will be effective following the filing of an amendment to the company’s certificate of incorporation with the state of New Jersey.
“This subtle yet important change allows us to retain the iconic name recognition, reputation and equity we have built over 155 years while reflecting the full breadth of our portfolio—which I believe is the best in all of food,” Mark Clouse, president and chief executive officer, The Campbell’s Company, said. “As The Campbell’s Company, we will build on our legacy of quality and innovation, while continuing to grow and meet the evolving needs of consumers.”
Clouse continued, “We love soup and always will. The iconic red and white Campbell’s soup labels that consumers love will be on shelves forever.”
The company’s portfolio includes three $1 billion brands: Campbell’s, Goldfish and Pepperidge Farm, with a fourth on the horizon in Rao’s. The company’s other leadership brands include Cape Cod, Chunky, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Prego, Snack Factory Pretzel Crisps, Snyder’s of Hanover, Swanson and V8.
The change does not impact the Campbell’s soup brand or packaging.
