The Cannabist Company, a cultivator, manufacturer, and retailer of cannabis products, on Wednesday said it launched a partnership with Veda Warrior, a New Jersey-based minority woman-owned Ayurvedic wellness brand on a mission to make cannabis wellness more accessible.
The initial launch in the New Jersey market includes three cannabis-infused cooking essentials – ghee butter, olive oil, and coconut oil – to be followed by cannabis-infused edibles and topicals incorporating Ayurvedic herb blends.
The collaboration combines Veda Warrior’s holistic solutions, blending ancient and traditional herbal practices with high quality organic ingredients, with The Cannabist Company’s premium cannabis oil and state-of-the-art infusion process.
The three cannabis-infused cooking essentials will be available at the Company’s two Cannabist locations, as well as across its wholesale network. The second phase of the partnership launch will feature nine uniquely formulated effects-based products — five infused edibles and four infused topicals.
“This partnership with Veda Warrior opens a new and exciting path for us, tapping into the ancient roots of cannabis and its Ayurvedic heritage, while embracing the modern momentum towards cannabis acceptance. As the industry continues to evolve with federal changes and as the stigma fades, we are excited to bring these holistic solutions to the market, bridging 5,000 years of herbal practice with today’s cannabis industry” Catie Dunn, director, Commercial Partnerships, The Cannabist Company, said. “Connecting with amazing partners like the Veda Warrior team is also a fantastic opportunity for us to further our commitment to bringing high quality, unique, and sought-after products to the market and to increase utilization of our exceptional facilities in New Jersey.”
Veda Warrior was founded in 2019 and places great emphasis on the ethical sourcing and quality of its ingredients, ensuring that products align with its commitment to holistic wellness.
The launch in New Jersey, in collaboration with The Cannabist Company, will be Veda Warrior’s inaugural step in the cannabis industry and a significant milestone in redefining holistic health.
“This partnership represents a significant step forward for Veda Warrior as we introduce our Ayurveda-inspired wellness products to a wider audience. The Cannabist Company’s expansive retail network and shared commitment to quality make them the ideal partner to help us achieve our mission of transforming wellness in the U.S.,” Smrita Choubey, founder of Veda Warrior, said. “Our commitment to ethically sourcing the highest quality ingredients is a cornerstone of our brand, and we are proud of the rigorous process we undertake, from working with USDA organic facilities to crafting our own extracts. By integrating Ayurveda’s ancient wisdom with modern advancements, we aim to bring holistic wellness benefits to a broader audience through this partnership.”
