Jersey Shops, an initiative by the New Jersey Devils and Citizens aimed at helping small businesses in the state through funding, promotional support and special business networking events during the remainder of the 2024-25 season, is now accepting applications.
The program, now in its fourth year, has been made bigger and better, the sponsors said. New this year, Citizens will provide four selected businesses with $5,000 to support their small business growth, as well as one year of professional support and networking, through Luminary valued at $2,500.
The featured businesses will also receive a custom video vignette created by the Devils content team and amplified on Devils and Citizens channels, including in-arena features, website inclusions and social media to gain exposure throughout the state.
Up to 50 additional spotlight businesses will also receive a dedicated listing on the Jersey Shops official webpage and a Jersey Shops promotional kit including “Made in Jersey” window decals, merchandise, and invitations to Devils networking events.
To learn more and apply, click here. Winners will be selected on a rolling basis through April.
Nuno Francisco, market executive business banking at Citizens, said the initiative meets the mission and vision of the bank.
“Small businesses are the heartbeat and economic engine of our local communities,” he said. “We’re thrilled to partner with the Devils to launch this inaugural grand prize funding and help expand the positive impact of small businesses here in New Jersey.”
Chad Biggs, SVP corporate partnerships activation for the Devils and Prudential Center, said the Jersey Shops presented by Citizens program is part of a multitude of Devils community initiatives that reflect the organization’s commitment to supporting small businesses throughout New Jersey.
“Together with Citizens for the past three years, the Jersey Shops program has helped over 80 small businesses successfully grow,” he said. “We are honored to continue this collaboration with Citizens and provide funding and valuable resources for small businesses throughout New Jersey to flourish.”
