GOYA Cares Hydrate for Hope campaign raises $350K to support child protection and mental health initiatives

Goya Foods, the Jersey City-based Hispanic-owned food company, successfully raised $350,000 for critical initiatives aimed at preventing child abuse, exploitation, trafficking, and addressing mental health challenges among children and teens through its GOYA® Cares Hydrate for Hope campaign.

“The safety and well-being of children are of utmost importance to us,” Bob Unanue, president and CEO of Goya Foods said. “Thanks to the incredible support we received during the GOYA Cares Hydrate for Hope campaign, we are taking meaningful steps to protect our most vulnerable population and support their mental health. Together, we can usher in lasting change.”

As a result of the community’s generous support, Goya Foods will distribute these funds to several dedicated organizations, including Olive Crest in California, Kristi House in Florida, Crime Stoppers of Houston, Salt & Light in Chicago, Covenant House New York and New Jersey, and Center for Safety and Change in New York. These organizations are on the front lines of combating child abuse and exploitation while providing vital mental health resources and support.

The GOYA Cares Hydrate for Hope campaign was launched in response to the increasing prevalence of child exploitation and mental health issues in the United States. Through the sale of GOYA Coconut Water, Goya not only raised funds but also promoted awareness and education around these pressing issues.