PSC (Princeton Strategic Communications) on Wednesday said that Ethan Andersen has been named its new managing partner, succeeding Norris Clark, who has led the firm since its inception in 2012.
Andersen assumes the role immediately and will oversee the firm’s day-to-day management, growth, and vision, while Clark remains a partner through 2025 before transitioning into an advisory role.
Clark co-founded PSC in 2012 with the team at the Princeton Public Affairs Group (PPAG), the state’s largest public affairs firm. Since its founding, PSC has established itself as a leading full-service marketing and communications firm. The firm’s tagline, “Your Story Is Our Strategy,” reflects its commitment to creating tailored, strategic, story-driven communications for a broad range of clients.
PSC shares an office with PPAG at 160 W. State St. in Trenton and is part of PPAG’s circle of companies alongside Winning Strategies Washington (WSW), a bipartisan federal relations firm.
“I’ve had the privilege and joy of working with a remarkable team and incredible clients who inspire the work we do every day,” Clark said. “Ethan embodies the values PSC was built on—the power of storytelling and a deep commitment to helping clients succeed. I am confident he will continue our legacy and lead the firm into an exciting new chapter of growth and creativity.”
Dale Florio, managing partner at PPAG, was pleased.
“Ethan represents our next generation of leadership. As managing partner, he will continue to build on Norris’ legacy while supporting the firm’s growth and continued success. With Ethan at the helm, I’m confident that PSC will remain a strong partner in our circle of companies.”
Andersen first joined PSC in 2018 as communications director and later took on a senior role with United Bank for Africa. Since returning to PSC as a partner in December 2021, Andersen has played a key role in the firm’s expansion.
Andersen’s career in New Jersey politics began as a Fellow on Sen. Cory Booker’s first statewide campaign in 2013. He later served as state campaign manager for Compassion & Choices, contributing to the passage of the Aid in Dying for the Terminally Ill Act. Andersen also held roles as director of operations for Celebrate New Jersey Now, supporting the New Jersey Democratic State Committee at the 2016 Democratic National Convention, and treasurer for the Committee to Build the Economy, a super PAC backing Murphy’s 2017 gubernatorial campaign. His communications experience includes roles at NisonCo PR and JRS Strategies.
