Developer behind Atlantic City’s Bader Field transformation reaffirms long-term commitment

The future of motorsport entertainment and sustainable living emerges

DEEM Enterprises, the development group behind Renaissance at Bader Field, reaffirmed its long-term financial and strategic commitment to transform Atlantic City with a groundbreaking sustainable motorsport living, entertainment, and lifestyle hub.

The $3.4 billion Renaissance at Bader Field promises to deliver unmatched economic and social impact.

Thousands of jobs will be created during construction and beyond, fueling neighborhood revitalization and attracting a diverse range of businesses and industry.

DEEM Enterprises said it aims for Platinum LEED certification with a goal of achieving net-zero carbon status. This transformation includes remediating Bader Field’s brownfield site, raising the land to bolster protection against future storms, and establishing clean energy solutions that set a global standard.

“After six years of extensive negations and collaboration, we’re proud to extend our partnership with Mayor Small, Atlantic City Council, Governor Phil Murphy, New Jersey Department of Community Affairs (DCA) Commissioner Jacquelyn A. Suárez to realize this shared vision,” Dan Gallagher, partner at DEEM Enterprises said. “Renaissance at Bader Field represents a bold new chapter for Atlantic City’s revitalization and future.”

In February 2022, DEEM Enterprises, based in both Los Angeles and Atlantic City, proposed a recreational, residential and retail proposal aimed at car enthusiasts. It would include a 2.44-mile (4-kilometer) auto course on which car lovers could drive their high-end automobiles; about 2,000 units of housing in various price ranges; a retail promenade; and other auto-themed attractions.