It’s nice that FIFA chose New Jersey as the host of the final match of the 2026 World Cup.
The world’s biggest sporting event will bring business leaders from around the globe to get a look at New Jersey’s cultural centers and business climate.
What they’ll find is: The perfect mix.
At least that was the take of more than five dozen companies in 2024.
According to Choose New Jersey’s recently released 2024 annual report, the state’s leading nonprofit business attraction organization had a record-breaking year for economic development.
Choose New Jersey assisted 62 companies in relocating or expanding to New Jersey — the highest number of companies in its history — resulting in more than 2,100 new and retained jobs and delivering $987 million in economic impact in 2024.
Talk about goals.
“Choose New Jersey continues to strategically target companies and industries — both domestically and abroad — that will strengthen our state’s economy,” Choose New Jersey Chair Ralph LaRossa said.
LaRossa also serves as chair and CEO of PSEG. More than that, he’s a New Jersey native who never misses a chance to promote the state.
“I am proud that Choose New Jersey’s impact continues to grow and of the record-setting efforts of the team and board members in 2024,” he said. “Thanks to Choose New Jersey, more companies are realizing the value of locating in our state and that New Jersey truly is the best place to work, live and play.”
One of the secrets to the organization’s success is going on the road – it sponsored Gov. Phil Murphy on economic mission trips to Canada and Great Britain. Choose representatives also visited the UAE and India, among other stops.
These missions strengthened ties to governments and key stakeholders, highlighted New Jersey’s leadership in innovation and emerging industries, and fostered new partnerships to drive investment and growth across the state, Choose officials said.
By showcasing the state’s strengths in fintech, AI, and renewable energy, as well as advancing strategic collaborations for institutions of higher education, Choose New Jersey officials feel they were able to reinforce New Jersey’s position as a premier destination for business.
And while trips are nice, Choose has spent time establishing permanent locations, too – to keep the conversations going all-year long.
In 2024, Choose opened the New Jersey Asia Pacific Center and a New Jersey West Coast Center — the first domestic center outside the state. In addition, Choose launched a global marketing campaign positioning New Jersey as a premier destination for growing a business and raising a family.
“This is New Jersey,” the organization’s multi-million-dollar advertising campaign, strengthened Choose New Jersey’s impact throughout 2024. The campaign showcased New Jersey’s assets to global audiences in critical markets and reached decision-makers around the world. The promotional effort showcased New Jersey’s business strengths and high quality of life, as well as breakout campaigns to promote the AI ecosystem and economic momentum.
Another key element of Choose New Jersey’s advertising strategy is the strategic use of sports and entertainment assets.
In-stadium and digital placements were prominently displayed at MetLife Stadium and the Prudential Center during Giants, Jets and Devils games. Additionally, Choose New Jersey extended its reach by advertising at Philadelphia 76ers games. Looking ahead, with the recent addition of the Red Bulls to the Choose New Jersey board, ads are scheduled to be featured at their games in 2025, further expanding the organization’s ability to market the state.
Murphy, who made business attraction a key component of his administration, said the development numbers show a successful effort.
“Over the years, Choose New Jersey has been instrumental in driving economic success by helping businesses relocate or expand in our state, creating thousands of jobs and opportunities,” he said. “As we look ahead, I am especially proud of the foundation Choose New Jersey has built, ensuring continued growth and success for years to come.”
Choose New Jersey CEO Wes Mathews said the organization is poised for continued success in 2025 as it builds on its commitment to fostering economic growth and innovation in New Jersey. This includes focusing on high-profile economic missions, expanding marketing opportunities, and maintaining a strong presence at key industry trade shows to solidify the state’s position as a leader in business development.
“As we reflect on 2024, it is clear that New Jersey is not just competing on the global stage — it’s leading,” Mathews said. “This year’s historic accomplishments prove that our state offers unparalleled opportunities.
“With dedicated offices in global innovation hubs, we’re ensuring New Jersey is top of mind for industries shaping the future. I’m proud of the Choose New Jersey team for building a foundation of growth and success that will continue to inspire businesses and innovators to call New Jersey home.”
