Impact XM, located in Dayton, a global leader in experiential marketing, has announced the acquisition of Touch Associates, a UK-based B2B brand experience agency. This move expands Impact XM’s footprint in Europe, enhancing its ability to deliver immersive, high-impact brand experiences worldwide.
“As brands seek deeper, more meaningful engagement with their audiences, the evolution of experiential marketing is accelerating,” said Jared Pollacco, CEO of Impact XM. “Bringing Touch Associates into the Impact XM family aligns with our vision to elevate brand experiences through strategic insights, technology-driven solutions, and world-class execution.”
Touch Associates, with 95+ employees and a reputation for delivering high-touch, strategic events, will now leverage Impact XM’s extensive resources in event production, exhibit design, attendee engagement, and technology-driven solutions.
David Bottrill, managing director of Touch, emphasized the opportunities this acquisition brings: “Impact XM’s strong presence in the U.S., coupled with its in-house fabrication, AV capabilities, and large-scale production expertise, allows us to offer even more robust and integrated solutions for our clients.”
Colette Murphy, also a managing director at Touch, echoed the sentiment: “This partnership enables us to push the boundaries of experiential marketing, moving beyond traditional event models into fully immersive, experience-led brand engagements on a broader global scale.”
