ROI Influencers: Women In Business 2025
Laura Matos
Partner
MAD Global Strategy
Laura Matos is a partner at MAD Global Strategy Group; she has played a key role in shaping public policy and political campaigns across the state. Matos previously served in the Governor’s Office under Govs. Â McGreevey, Codey, and Corzine. She was also New Jersey political director for Hillary Clinton’s 2016 presidential primary campaign. As a former executive at Avoq (formerly Kivvit), she led the state’s 2021 COVID-19 vaccine awareness campaign, which earned multiple industry accolades, including an Emmy win. She chairs the New Jersey Pinelands Commission and serves on the Democratic National Committee, advocating for Latina political representation through her leadership with Latina Civic Action and Latina Civic PAC. Matos’s extensive experience and dedication to public service have solidified her status as a leading figure among New Jersey’s top women executives.
