ROI Influencers: Women In Business 2025
Monica Smith
Founder & CEO
Marketsmith Inc.
Monica Smith is a dynamo in marketing, tourism, and economic development, with a distinguished career dedicated to promoting destinations and businesses. As the founder and CEO of Marketsmith Inc., a nationally recognized marketing agency, she has led the company to become a powerhouse in data-driven advertising and brand strategy. Under her leadership, the agency has developed cutting-edge marketing solutions, leveraging data analytics and AI to drive business growth. She has also been a champion for diversity in marketing, advocating for women in leadership and fostering inclusive business practices. Beyond Marketsmith, Smith has played a key role in New Jersey’s tourism industry, previously serving as the president and CEO of the state’s destination marketing organization. Her initiatives have driven economic growth by promoting travel, creating jobs, and increasing revenue for local businesses. Smith continues to shape the future of marketing and economic development.
