Provident Bank, a leading New Jersey-based financial institution, has announced the promotion of Tara Brady to senior vice president, chief experience officer (CXO). In her expanded role, Brady will oversee marketing and customer experience strategies, with a focus on delivering seamless, customer-centric engagement across the organization.
Brady will also lead efforts to strengthen alignment between customer and employee experiences, ensuring a consistent, high-quality approach at every touchpoint. Since joining Provident, she has played a key role in centralizing and enhancing the customer journey. Her promotion supports the bank’s continued growth and regional expansion.
