– Edible Garden
Edible Garden AG Incorporated (Nasdaq: EDBL), a Belvidere-based leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the rollout of its fresh Poultry Mix into ShopRite chainwide.
This expansion capitalizes on Edible Garden’s existing retail footprint and long-standing relationship with Wakefern Food Corp., the largest retailer-owned cooperative in the United States.
Jim Kras, chief executive officer of Edible Garden, commented, “This launch is another example of how we are deepening our retail partnerships by introducing new, high-velocity products that resonate with consumer demand and seasonality. Our alignment with ShopRite’s values—especially around freshness, sustainability, and community focus—makes them an ideal partner for this expansion.”
The launch comes just in time for the spring holiday season, with the Poultry Mix now available in time for both Passover and Easter. Following its strong performance during the 2024 winter holidays—when sales doubled year-over-year during Thanksgiving, Christmas and into the New Year—this rollout is expected to meet growing consumer demand for fresh, sustainable culinary herbs during key seasonal windows.
Edible Garden’s Poultry Mix, a blend of fresh culinary herbs including rosemary, thyme, and sage, supports the company’s mission to provide accessible, sustainably grown, Certified USDA Organic, non-GMO produce and value-added products. The product will be merchandised in prominent fresh herb sets and supported by Edible Garden’s robust in-store branding and merchandising tools to maximize consumer visibility.
ShopRite, which operates as part of Wakefern Food Corporation, has a powerful presence with over 350 stores under banners such as ShopRite and Price Rite across New Jersey, New York, and neighboring states. Headquartered in Keasbey, New Jersey, Wakefern is recognized as the largest retailer-owned cooperative in the United States.
