Princeton Partners Group, a management and holding company for independent specialty marketing and communications agencies, announced that it recently purchased a majority stake in Boston-Area based creative agency Stackpole. Financial terms were not disclosed.
This deal combines both agencies’ experience in providing branding/marketing service for middle-market financial services institutions. The acquisition enables the combined companies to scale up operations and work with more banks that are ready for enhanced growth strategies but have limited resources to reach those goals.
“I am thrilled that Princeton Partners Group’s strategic acquisition of a 75% stake in Stackpole has allowed its legacy owners to continue to be invested in our future, while also benefiting from the upside of our new collaborative partnership,” said Kevin D. Kuchinski, chief executive officer of Princeton Partners Group. The former Stackpole agency now operates as Stackpole – Princeton Partners Group.
“By combining our creative strengths with Princeton Partners Group’s marketing planning sophistication and data-driven performance expertise, we’re ready to deliver predictable ROI and redefine what’s possible for financial services marketing,” said Pete Stackpole, president of Stackpole.
Stackpole will advise and guide traditional banks throughout their process of digital transformation by helping them establish “digital first” brand strategies that appeal to new generations of customers. Specific offerings and capabilities include unique, experiential, and creative approaches to client brand discovery workshops; M&A marketing and communication; and performance marketing digital strategies and campaigns.
“Community Banks seeking long-term growth leveraging financial technology solutions require data-driven insights and performance marketing capable of driving short-term sales activation. They also need brand-building strategies that can be systematically deployed, measured, and optimized,” said Tom Sullivan, chairman of Princeton Partners Group.
Collectively Princeton Partners Group’s banking clients have included Peapack Private Bank & Trust, Taylor Bank, Ledyard National Bank and OneLocal Bank, among other community banks and financial services entities.
Princeton Partners Group, with more than 30 creative employees, was created by the executive team of Princeton Partners, a full-service brand marketing agency founded in 1965.
