Herrmann joins Axiom Communications as executive vice president

Axiom Communications said Thursday that Lisa Herrmann has joined the firm as executive vice president. Most recently, she worked independently through her consultancy, LLH Consulting, advising clients on integrated communications and partnership strategies.

Hermann has a background in strategic marketing, communications, and brand development. She’s worked across real estate, retail, dining, and entertainment sectors.

In her new role, Herrmann will support client strategy, contribute to business development efforts, and address opportunities related to the upcoming World Cup, which will take place from June 11 to July 19, 2026. MetLife Stadium will host eight matches including the championship game.

Hermann will also assist in expanding Axiom’s reach into complementary sectors while continuing to reinforce its longstanding expertise in real estate, community development and the Meadowlands region.

Herrmann has held senior roles with Westfield and American Dream, where she was involved in marketing initiatives that combined brand storytelling with community engagement.