BetMGM has announced a multiyear partnership with Baseball Hall of Famer and five-time World Series winner Derek Jeter.
As BetMGM’s newest brand ambassador, Jeter will appear in upcoming national marketing campaigns including the “Legendary Plays” spot, scheduled to premiere July 15. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player.
“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space,” Jeter said. “They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth.”
The former New York Yankees captain joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the United States and Canada.
Casey Hurbis, Chief Marketing Officer, BetMGM, said, “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. ‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
Over his storied 20-year career with the “Bronx Bombers,” Jeter was revered for his consistency, clutch play and leadership. “D.J.” collected more than 3,000 hits, won five Gold Gloves and was a 14-time All-Star with one World Series MVP from the 2000 Subway Series against the New York Mets. His legacy on and off the field continues to inspire generations of baseball fans.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
