The FIFA World Cup 2026 New York New Jersey (NYNJ) Host Committee rang the Opening Bell at the New York Stock Exchange (NYSE) July 21, commemorating the Final Match taking place at “New York New Jersey Stadium” – aka MetLife Stadium in East Rutherford – on July 19, 2026.
During the ceremony, Host Committee Chair Tammy Murphy announced that the NYNJ region is projected to generate $3.3 billion in economic impact, according to a new Economic Impact Summary released by the Host Committee and developed in partnership with Tourism Economics, an Oxford Economics Company specializing in global forecasting and quantitative analysis.
“The World Cup is not just a global sporting event — it’s a powerful economic engine that will deliver lasting benefits to our region,” said NYNJ Host Committee Chair Tammy Murphy. “In less than one year from today, more than one billion people around the world will be watching as the FIFA World Cup Final kicks off at NYNJ Stadium. The countdown is on for this once-in-a-generation opportunity to showcase our region on the world stage.
“Our Host Committee and partners remain focused on our four key pillars — safety, transportation, fan experience, and economic impact — and there is no doubt that the legacy of this tournament will provide a significant economic boost for the region for years to come.”
Key Economic Impact Highlights:
- $3.3B in projected economic activity through tourism, hospitality, and related sectors
- Over 26,000 jobs to be supported across both states
- More than 1.2 million visitors expected to travel to the NYNJ region during the tournament
- $1.3 billion in projected total labor income in the regional economy
- $1.7 billion in projected spending within the regional economy by match and non-match attendees
- $431.9M in state and local tax revenues
“The Economic Impact Summary underscores the region’s unique position as a global destination capable of hosting the world’s largest single-sport event,” said Alex Lasry, CEO of the NYNJ Host Committee. “With world-class infrastructure, cultural diversity, and unmatched connectivity, NYNJ is poised to deliver a memorable FIFA World Cup experience—on and off the pitch.”
As the world’s most watched sporting event, the World Cup will put New York and New Jersey in the global spotlight. Civic leaders, corporate partners, and community stakeholders were on hand and rang the bell to celebrate the milestone and long-term opportunities it represents for the region.
“The FIFA World Cup 26 is more than a moment in time. It’s a legacy-defining opportunity to create lasting economic and social impact for New York and New Jersey,” said Lasry. “From record tourism and global visibility to local investment and job creation, this tournament will help shape the future of our region.”
As the Host City selected to stage the Final Match, NYNJ holds a unique position on the global stage, with unparalleled infrastructure, accessibility, and readiness to deliver an unforgettable experience in the United States.
