Aloysius Butler & Clark (AB&C), an independent marketing communications agency in the Wilmington, Del., region, said July 24 it acquired Oxford Communications, located in Lambertville, establishing its physical presence in New Jersey. The financial terms were not disclosed. The deal was finalized July 18.
By acquiring Oxford, known for its expertise in strategic planning, branding and advertising, AB&C will solidify its position as one of the largest independent full-service marketing communications agencies in the mid-Atlantic. This is AB&C’s third acquisition in the past few years.
The combined company has retained nine Oxford employees. AB&C’s employee count is more than 100.
Over the past 10 years, AB&C has expanded its client base in New Jersey, working in areas such as advertising, digital media, and public relations. AB&C is the agency of record for the Greater Wildwoods Tourism Improvement and Development Authority, The Funplex, Englewood Health and Adventure Aquarium.
“Our acquisition of Oxford is a natural progression after a decade of thoughtful decision-making to establish AB&C in New Jersey and become increasingly immersed in its public and private sectors,” said Paul Pomeroy, owner and CEO of AB&C. “As one of the state’s most reputable full-service digital agencies, Oxford offers experience, capabilities and New Jersey insights that will complement our services beautifully. We’re excited to bring our teams together to elevate strategies and results for existing and new clients.”
Oxford, which prided itself as an agency focused on solving unique marketing challenges for a diverse range of companies, organizations and government entities, will continue to operate and serve its clients as it has for years. However, its approach will now be supported by the opportunity to collaborate with AB&C, providing additional services that include PR, social media marketing and expanded paid media services.
Oxford brings to the relationship regional and national clients across a range of industries — including packaged goods, manufacturing and retail — that both enhance and complement the work currently being done by AB&C.
“After 39 years of building a business, I’m incredibly proud of our work and team. It’s both exciting and reassuring to join forces with a company that has been a trusted name in the industry for nearly six decades,” said John Martorana, CEO and president of Oxford Communications. “AB&C’s reputation, creative legacy and commitment to excellence make this the right next chapter for Oxford, our clients and our team.” Partners and the founder of Oxford remain with the combined company.
Aloysius Butler & Clark has offices in Philadelphia and Bloomsburg, Pa.; Lambertville; and Wilmington, Del.
