Urby has broken ground on Hoboken Urby, marking an expansion of the brand’s distinctive approach to community-driven, lifestyle-focused living.
The 16-story building will introduce 345 thoughtfully designed apartments, a robust lineup of social and wellness amenities, and over 17,000 square feet of retail space. It is scheduled to open in summer 2027.
Located at 256 Observer Highway, Hoboken Urby will offer future residents walkable urban living surrounded by local shops, restaurants, cafes, parks and the vibrant waterfront. The site is also conveniently located near the Hoboken Terminal, offering direct connections to Manhattan and the surrounding region via PATH, NJ Transit trains and buses, and NY Waterway ferries.
“Hoboken is the perfect Urby neighborhood: it is well-connected, energetic and has a genuine sense of community,” said David Barry, founder and CEO of Urby. “At Hoboken Urby, we’re layering social spaces alongside bright and spacious apartments, an integrated café and retail to create a place where people can connect with each other and with the city around them.”
Hoboken Urby will feature a blend of dynamic social spaces and inviting outdoor areas anchored by a lush fourth-floor courtyard designed by internationally renowned landscape architect Bas Smets, known for his recent work on Notre Dame Cathedral in Paris. This outdoor oasis will feature towering bamboo, extensive greenery, a cold plunge pool, sunbeds, grill stations and a firepit pavilion. The pet-friendly building will also include a rooftop dog run.
The interiors will be designed by Shawn Hausman Design, known for The Standard Hotels, which will balance style and functionality across a range of studio, one-, two- and three-bedroom layouts. Each apartment will feature oversized windows framing views of Manhattan and Jersey City, along with sunrise and sunset vistas from east and west exposures. Conveniences like dimmable lighting and keyless entry will complement modern interiors. Select homes will also offer private terraces.
Urby operates properties in several cities, including Newark, with another future N.J. development underway in Jersey City.
