Survey finds Campbell’s Soup as New Jersey’s most loved homegrown brand

By
John Harrington
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From O’Neill surfboards in California to Ben & Jerry’s ice cream in Vermont, and Ford trucks out of Michigan, some products are stitched so tightly into their home state’s identity that they’re practically part of the local flag. New Jersey is no different. But which Garden State-made goods inspire the most pride today? 

That’s the question MarketBeat.com, a financial media company, set out to answer. Surveying 3,015 respondents, they asked New Jerseyans to name the products that make them beam with state pride. You might be surprised Taylor Ham didn’t top the list. The results were as follows:

  1. The Campbell’s Company (Camden)
    Makers of the iconic red-and-white canned soups since 1869. New Jerseyans love that their state’s comfort food classic has warmed kitchens for more than a century.
  2. Thomas’ English Muffins (Totowa)
    A breakfast staple known for its “nooks and crannies.” For locals, it’s a point of pride that America’s morning ritual starts with a Jersey original.
  3. Goya Foods (Secaucus)
    America’s largest Hispanic-owned food company serving global markets. New Jersey celebrates the fact that their state helped launch a pantry brand now essential in households around the world.
  4. Carlo’s Bakery (Hoboken)
    The original Cake Boss bakery, founded in 1910 and still delighting tourists and locals from its iconic Hoboken location. Made famous by the TV show “Cake Boss.” Some branches have closed, but the flagship shop endures. For New Jerseyans, it’s proof that even in a changing world, sweet traditions rise on home turf.

Together, these choices tell a story of not only the products themselves, but also reveal how people view their states. Some are proud of food, others of fashion or industry – but all see these items as proof that American ingenuity, craftsmanship, and taste never really go out of style.

Matt Paulson, founder of MarketBeat.com says, “American-made goods represent more than the things you buy – they’re part of people’s identity. When someone in New Jersey talks about Campbell’s Soup or a Californian raves about In-N-Out burgers, it goes beyond the product. It’s about pride in where they’re from and the stories those brands carry with them.”