Levin Management Corp. has arranged more than 62,200 square feet of new leasing activity at Blue Star Shopping Center, a 420,000-square-foot shopping center on Route 22 West in Watchung. The latest deals include Burlington, the relocation of Marshalls within the center, and leases with Taco Bell and Nails Spa & Beyond.
Levin Management has served as leasing and managing agent for Blue Star Shopping Center for decades, overseeing the retail destination through multiple growth phases.
Burlington Stores Inc., a national off-price retailer, operated 1,115 locations at the end of the first quarter of fiscal 2025 in 46 states, Washington, D.C., and Puerto Rico. The New Jersey-based retailer sells in-season, branded merchandise at up to 60% off other retailers’ prices.
Marshalls, a longtime tenant at Blue Star, will relocate to a reconfigured 27,000-square-foot space within a portion of the building previously occupied by ShopRite. The space became available in the spring when the grocer shifted to a newly built 72,000-square-foot store adjacent to its former location. The vacated building is now being redeveloped as part of the property’s broader transformation to accommodate both Burlington and Marshalls.
Taco Bell has opened a 2,900-square-foot restaurant at the center, expanding Blue Star’s dining options. Taco Bell operates more than 8,000 restaurants across the U.S. and internationally.
Nails Spa & Beyond will introduce a 5,800-square-foot full-service nail and beauty spa, adding to the property’s wellness and personal care offerings.
E.J. Moawad, senior leasing representative at LMC, represented the landlord in all four transactions.
“These leases reflect strong demand for well-positioned retail space in this market,” said Moawad. “With more than 62,200 square feet of new commitments and additional deals in the pipeline, Blue Star Shopping Center continues to build meaningful momentum.”
“Blue Star has been a part of the Watchung community since 1954,” said Matthew K. Harding, chief executive officer of LMC. “This redevelopment ensures the property remains competitive, relevant and well aligned with today’s tenant expectations and consumer behavior.”
Blue Star Shopping Center draws about 2.8 million annual visits, according to Placer.ai.
