The New York Jets have teamed up with Hellmann’s mayonnaise to host the Hellmann’s Field Goal Challenge during the 2025 season at MetLife Stadium. The winner from each game day will have the opportunity to Kick for Cash at the Jets’ Dec. 28 game at MetLife Stadium.
The gameday activation debuted during the team’s season opener against the Steelers and will run all season long inside the MetLife Stadium Tailgate Zone, where fans can try their hand at kicking field goals. Hellmann’s mascot Manny Mayo will be available for photo opportunities while cheering on all participants who take part in the activation.
One lucky fan inside the Tailgate Zone will be picked to attempt the Hellman’s Field Goal Challenge live on the Jets Pregame Central Show presented by USVI. The participant will be given the chance to kick a 30-yard field goal, where they can win a Jets swag bag full of exclusive merchandise, a $100 Visa gift card and tickets for the Jets’ final home game on December 28 against the New England Patriots, where they will have an opportunity to Kick for Cash.
During halftime of the game, all successful Hellmann’s Field Goal Challenge kickers from throughout the season will compete on-field in the Kick for Cash Championship for $100,000.
“There’s nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium, line up to attempt a field goal like the pros do and have the chance to win $100,000,” said Jeff Fernandez, Jets senior vice president of Business Development + Ventures. “We are excited to team up with Hellmann’s to bring this fun activation to our gameday experience.”
