Edible Garden AG Inc., which provides locally grown, organic, and sustainable produce and products, announced Sept. 23 a partnership with Pete’s Fresh Market, a rapidly growing supermarket chain headquartered in Chicago. The agreement represents a significant expansion by Edible Garden in the Midwest market.
Pete’s Fresh Market, founded in the early 1970s as a small produce stand on Chicago’s South Side, has expanded significantly, recently opening its 18th store and planning additional locations.
Edible Garden will supply Pete’s Fresh Market with a diverse selection of its sustainably grown offerings. To support in-store sales and brand presence, Edible Garden will deploy customized merchandising units, including fresh herb racks and basil displays, to elevate product visibility and drive consumer engagement.
The rollout will be facilitated via the company’s direct-to-distribution center program that enables direct delivery to Pete’s Fresh Market’s centralized distribution network.
Jim Kras, chief executive officer of Edible Garden, said, “Our expansion into Pete’s Fresh Market is more than just a retail placement — it’s a strategic partnership with a grocer that shares our values of freshness, sustainability, and community focus. This collaboration supports our mission to make sustainably grown, locally sourced produce widely accessible, while also enhancing our presence in one of the most dynamic grocery markets in the country.”
This agreement represents another milestone in Edible Garden’s national retail growth strategy, following recent distribution wins across multiple high-velocity grocery banners. Earlier this month, Edible Garden announced that its organic offerings were available at Angelo Caputo’s Fresh Markets, a family-owned grocery chain with 10 stores based in Elmwood Park, Ill.
