Kushner announced that Felice, the celebrated Tuscan-inspired Italian restaurant and wine bar from SA Hospitality Group, has signed a lease to open a 4,500-square-foot location at Monmouth Square, the transformative $500+ million redevelopment of the former Monmouth Mall in Eatontown.
The new Felice will mark the brand’s first-ever New Jersey location and its debut flagship outside New York City and Florida.
Felice will occupy a prominent space within Monmouth Square’s central town square, furthering Kushner’s vision of curating a premier mix of retail and dining that positions the project as a competitive regional destination.
“We’re very intentional about where we grow, and Eatontown stood out as the perfect neighborhood to bring our restaurant,” said Jacopo Giustiniani, partner, SA Hospitality Group. “It has the right energy, community and character and feels like a natural fit.”
For Kushner, the addition of Felice illustrates how Monmouth Square will bring together elevated dining, premier retail and engaging community spaces, creating a vibrant new destination for Eatontown and the broader Monmouth County market.
“Felice is exactly the type of operator we are proud to welcome to Monmouth Square,” said Nicole Kushner Meyer, president of Kushner. “This is a brand with deep New York roots, a loyal following and a reputation for excellence. Their decision to open their first New Jersey outpost here reflects the caliber of this project and the unique opportunity Monmouth Square presents to create a dining and lifestyle destination that rivals the best in the region.”
Construction continues to advance across Monmouth Square, with major milestones achieved since Kushner began “de-malling” the historic Monmouth Mall. Substantial demolition is complete, infrastructure work is underway and retail shells for Whole Foods Market, Cava and Prince Street Pizza are nearing completion.
Vertical construction for the project’s 1,000 new residences has commenced, with leasing expected to launch at the end of 2026. Additional components under active construction include the central public green and a 40,000-square-foot resident clubhouse.
“This initiative exemplifies a thoughtful best-use approach for the site,” said Michael Sommer, chief development officer at Kushner. “By bringing together elevated dining, retail, residential and engaging community amenities, Monmouth Square is poised to become a true centerpiece for Eatontown and the surrounding area.”
