The National Private Lenders Association (NPLA) announced Oct. 6 that Eric Abramovich, co-founder and chief revenue officer of Roc360 (parent of Roc Capital), has been selected chairman of the NPLA Advisory Council.
Abramovich has served on the advisory council for four years and is recognized as a leading voice on the advancement of best practices, the development of valuation standards, and the broader institutionalization of private lending.
He was also instrumental in building the industry’s foundation by establishing an industry-leading firm that brought Wall Street capital to main-street private lending, helping transform a fragmented marketplace into a scalable investment class that attracts global participants.
As co-founder of Roc360 and a driving force behind its origination channels, Abramovich brings experience building scaled lending platforms and risk-management frameworks that serve lenders, borrowers, and brokers as well as institutional investors.
“His leadership will help the NPLA advance pragmatic standards that protect lenders and institutional investors while enabling responsible growth across our ecosystem,” said Jon Hornik, executive director of the NPLA.
Abramovich co-founded Roc360 that has funded more than $18 billion in loans and redefined private lending by uniting origination, capital markets execution, technology, and asset management under one vertically integrated model.
“We must continue to strengthen transparency, expand responsible capital channels, and ensure that this sector fulfills its broader purpose: helping to address one of the most pressing challenges in America today — the shortage of housing,” said Abramovich. “By supporting entrepreneurs and investors who revitalize, build, and expand housing stock, we are not just growing an industry, we are helping solve a national priority.”
The NPLA also recognized Jeff Tennyson for his three-year tenure as chairman of the advisory council. A founding member of the NPLA and longtime private-lending executive, Tennyson will remain engaged with one year left on his advisory council term and will continue supporting its programs.
The National Private Lenders Association is a trade association for non-bank real estate lenders, representing private lenders, brokers, investors, and service providers nationwide.
