As the New York Jets head to London to seek their first win of the season against the Denver Broncos on Oct. 12, the team announced three new United Kingdom-based partnerships with Helix Wireless, Hershey’s and men’s fashion retailer Topman.
The team’s newest international sponsors will be joined in market by existing partners Avery Dennison, Choose NJ, Nike and Visa, bringing an extensive lineup of activations and programming fans can experience leading into the NFL game at Tottenham Hotspur Stadium in London.
“We’re proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.,” said Jeff Fernandez, senior vice president of business development + ventures for the New York Jets.
“Alongside Hershey’s and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium.”
Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, a fan experience of activations, giveaways, games, food, music and merchandise at Vinegar Yard on Saturday, Oct. 11.
Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team’s training grounds and showcased at Tottenham Hotspur Stadium with exclusive videoboard features.
Hershey’s and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate. Hershey’s will host an activation consisting of Reese’s-themed games, prizes, and product giveaways. Men’s fashion retailer Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a photo opportunity.
Both partners will be highlighted on the team’s social media channels.
As a part of its continuing partnership with the New York Jets, Nike will join Hershey’s and Topman as supporting partners of Touchdown Tailgate. Nike will host a live customization activation where a local artist will paint Jets pieces on Nike Air Force 1 footwear, which will be raffled off to lucky winners during NYJ events.
Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day.
