NJEDA picks firm to manage new landing pad for international companies

The New Jersey Economic Development Authority Board recently approved a company to manage the New Jersey Business Acceleration and Softlanding Ecosystem (NJ BASE) in Jersey City. 

SOSA USA LLC, based in Pembroke Pines, Fla., will oversee the landing pad, which will serve as the state’s first facility to attract foreign companies in key industries by offering a supportive co-working space and marketing services, helping businesses expand and grow in the U.S.

The landing pad will be located at 3 Second St. in Jersey City and house up to 20 companies as a first cohort. The Class A space, near public transit, is more than 7,200 square feet and includes conference facilities and event space. NJ BASE is expected to open in the coming months.

“NJ BASE will strengthen our state’s position on the global stage by helping entrepreneurs scale their businesses, foster innovation, and build lasting international partnerships,” said NJEDA Chief Executive Officer Tim Sullivan.  

NJ BASE will focus on attracting international companies in industries such as cyber security, artificial intelligence, fintech, and other innovative technologies and services. 

SOSA was awarded the contract by the NJEDA board to serve as NJ BASE’s operator following a competitive review process. SOSA will manage the NJEDA’s leased office space and oversee the day-to-day operations of NJ BASE. The awarded contract is for a term of three years, with two optional one-year extensions.

“We’ll help international companies land, forge commercial relationships, and scale in New Jersey,” said Uzi Scheffer, CEO of SOSA.  

SOSA is a global technology and innovation consulting firm with more than a decade of experience running over 40 international accelerator and landing programs in partnership with governments and corporations worldwide. The firm says its programs have accelerated startups from 12 countries.