Vonage, a part of Ericsson, announced that Orum, an AI Conversation Engine for revenue teams, has integrated Vonage APIs into its platform. This integration will allow faster interactions, provide real-time AI-driven coaching and support Orum’s global expansion, delivering more effective and engaging customer experiences.
“Partnering with Vonage empowers us to raise the bar in the sales engagement space,” said Colin Specter, SVP of Revenue at Orum. “Vonage APIs provide the flexibility and reliability we need to support our clients’ global ambitions. Whether it’s seamless voice connectivity or video-powered coaching, Vonage helps us create smarter tools for sales teams worldwide.”
Orum leverages Vonage’s Voice API to handle over 7 million voice minutes per month across more than 125 countries. Additionally, Orum acquires over 100,000 phone numbers monthly, using Vonage’s APIs to streamline complex global operations while scaling rapidly.
With rigorously tested and screened international number provisioning and reliable outbound dialing capabilities, Orum onboards enterprise customers and drives its ongoing global expansion.
Vonage’s Video API has revolutionized Orum’s virtual sales floor, powering real-time coaching sessions and live collaboration, enabling managers to provide immediate feedback and improve team productivity, no matter where sales representatives are located. These capabilities are especially valuable for distributed teams and play a pivotal role in helping Orum create cohesive and high-performing sales environments.
“Orum’s platform capitalizes on Vonage’s advanced communications capabilities to effectively scale globally,” said Christophe Van de Weyer, president and head of Business Unit API for Vonage. “By integrating Vonage APIs, Orum enjoys a distinct advantage, offering unmatched tools for international scalability, operational excellence and differentiated customer experiences.”
