Campbell’s has announced it will be offering a limited-edition Campbell’s Sides Collection, featuring two stylish yet functional bags, the Holiday Tote and the Party Bag. The collection is by fashion designer Cynthia Rowley and her daughter, content creator and entrepreneur Kit Keenan.
“We’re showcasing both tradition and innovation with this unique collaboration with Cynthia Rowley and Kit Keenan that brings style and function to your holiday gathering,” said Marci Raible, vice president, Media Strategy & Digital Growth at The Campbell’s Company.
For every bag purchased, Campbell’s will donate 99 cans of Campbell’s Condensed Soup to Feeding America, matching the cost of a bag in product donations. This year, The Campbell’s Foundation has increased its financial support of community partners by $600,000 to help address food insecurity nationwide.
“The holidays have always centered around making food and memories with family,” said Rowley. “Working on these pieces with Campbell’s and my daughter, Kit, was such a special experience. It ties together our love of tradition, creativity, and of course, sharing love through delicious side dishes.”
“Some of my favorite holiday memories are cooking side dishes with my mom,” said Keenan. “So, partnering with such an iconic brand like Campbell’s felt natural. These bags showcase the dishes we love to share with our family and friends in a fun, stylish and functional way.”
Consumers can purchase the limited-edition Campbell’s Sides Collection at SidesSeason.com, available Nov. 10, at 1 p.m. ET while supplies last. The site will also feature Campbell’s State of the Sides Report, including state-by-state favorites, generational insights and holiday confidence trends.
