Paris Baguette, a French-inspired bakery café franchise headquartered in Moonachie, has named Zac Sulma its new chief operating officer.
Sulma will serve as a key leader to steer the company’s operational growth and support continued success as it works toward a goal of reaching 1,000 locations by 2030.
He has a vast background in multiunit operations in the entertainment and hospitality space. In his new role, Sulma will scale Paris Baguette’s operational processes while keeping a focus on the franchise owners it supports.
In addition to witnessing the brand’s extensive growth in recent years, Sulma also has prior professional experience with CEO Darren Tipton and other members of the leadership team.
“We’re thrilled to welcome Zac to the Paris Baguette family,” said Tipton. “His proven track record of driving operational excellence and people-first mentality align perfectly with Paris Baguette’s goals and values. His leadership will be crucial in supporting our franchisees as we all work to reestablish the neighborhood bakery café as the heart of the communities we serve.”
“I’m incredibly excited to be at Paris Baguette,” said Sulma. “The culture and expectation of success, all with a strong emphasis on the people-first mentality, is always front and center. The No. 1 goal for me, as we work toward 1,000 cafés, is to do that effectively. It’s not just a 1,000-unit finish line; our focus is on getting there with efficient, high-performing cafés while maintaining the operational performance of our current locations.”
Sulma’s focus on enhancing the operational framework to support this growth will ensure both new and existing franchisees will be set up for long-term success.
“I am bringing a high level of operational excellence, and I tie our franchisees’ success with my success,” he said. “We must remember what and who got us to the point where we are today and continue to serve the franchisees who have already become established with the brand.
“They are just as important as the new franchisees we are trying to attract. People are the most important; my ‘client’ is my team and franchisees, and they will see they’re truly important in how we operate on a daily basis.”
