The Greater Atlantic City Chamber board of directors named Danielle Norcross as its new president Nov. 17, ushering in a new chapter of regional business advocacy, engagement and evolution for the organization.
Norcross brings over 13 years of executive leadership in chamber management, strategic planning and member value creation to the Greater Chamber. Most recently, she served as chief strategy officer for a national association management firm, where she directed marketing, communications, membership and growth strategy for professional associations.
Before that, as CEO of the Greater Toms River Chamber of Commerce, she led organization-wide transformation, expanded membership by 20% and strengthened strategic partnerships — positioning the Toms River Chamber as a leading voice for the business community.
“I am thrilled to join the Greater Atlantic City Chamber at such a pivotal moment,” said Norcross. “Atlantic County’s business community is expanding, diversifying and adapting, and the Chamber must evolve in step. I look forward to partnering with our members, board and regional leaders to ensure the Chamber is a strong, strategic and influential voice for business.
“Chambers are at their best when they are relevant, responsive and representative. Our work ahead is about continuing to build an institution that not only serves its members but speaks for them.”
“Danielle’s track record of building member value, aligning strategy to measurable outcomes and elevating the public voice of business is exactly what this moment calls for,” said Barbara DeMarco, chair of the board.
“She brings the energy, credibility and collaborative approach needed to be a champion for all of Atlantic County’s employers — from entrepreneurs to legacy industries — and ensure that the Chamber is out in front on the issues that truly matter.”
DeMarco also extended special thanks and gratitude to Jane Asselta, who has served as leadership consultant for the Chamber since May.
“Asselta played a pivotal role in helping to ensure our operations continued seamlessly while also guiding our search for new leadership,” she said. “We are eternally grateful for her time and service to our organization and know that she will remain a pivotal part of our organization’s history and transformative growth in the years to come.”
