Prudential Advisors, the retail arm of Prudential Financial, Inc., has boosted its financial adviser cohort by 9% to bring its total headcount to 3,000 who are managing nearly $3 billion in client assets as of Oct. 31.
The new advisers, each with an average of more than 25 years of experience, bring deep client relationships and broad expertise to Prudential Advisors’ growing platform.
“As our growth this year demonstrates, Prudential Advisors is thriving,” said Patrick Hynes, president of Prudential Advisors. “We’ve built a powerful ecosystem that helps advisers deliver exceptional value to their clients — through robust planning capabilities, industry-leading technology, and meaningful business development support, which together are setting a new standard in our industry. The strong inflow of experienced talent reflects the confidence advisers have in our model, and we expect to sustain this positive trajectory through the end of the year and beyond.”
Prudential Advisors continues to enhance its platform through its strategic relationship with LPL Financial, which broadens investment and wealth management options for clients and creates new avenues for adviser growth. This partnership combines Prudential’s brand, client acquisition programs, and adviser support culture with LPL’s market-leading technology and operational infrastructure — creating a unique and scalable environment for success.
“Our latest research, the 2025 Global Retirement Pulse Survey, revealed that only 41% of mass affluents globally have a financial adviser,” said Caroline Feeney, global head of Prudential’s Retirement and insurance businesses. “By leveraging our global brand, deep planning expertise, and the capabilities of our partnership with LPL Financial, we’re well positioned to help more people achieve financial security and protect their life’s work.”
