Violet PR, a Montclair-based public relations agency specializing in economic development and real estate, has named Dan Johnson as account director. He brings more than a decade of communications and marketing experience to his new role, strengthening Violet PR’s award-winning team.
Johnson will lead strategic communications programs for Violet PR’s expanding roster of clients in economic development, commercial real estate, architecture and engineering. He will help organizations shape narratives that advance business objectives, promote development and spotlight impact across communities.
“Dan’s depth of commercial real estate experience and his ability to tell stories that connect business goals to broader community outcomes make him an ideal fit for Violet PR’s mission,” said April Mason, president and founder of Violet PR.
“His extensive network and proven leadership will help drive our business forward as we continue to expand our impact across the economic development and real estate industries.”
In his most recent role as account director at R&J Strategic Communications, Johnson led the agency’s B2B practice specializing in commercial real estate. He developed and executed integrated communications strategies that raised client visibility and managed high-profile milestone announcements that captured community attention.
Additionally, Johnson held roles with Weichert Realtors, L&M Healthcare Communications, the U.S. House of Representatives and Kessler PR Group.
Most recently, he supported communications initiatives for a range of significant commercial and mixed-use developments across New Jersey, including Print House and Ora in Hackensack, Rivet Apartments and West Side Square in Jersey City and several medical and residential projects throughout the region.
“I have long-admired Violet PR’s work to consistently push the boundaries of what creative storytelling can achieve in economic development and real estate,” added Johnson. “I’m thrilled to join a team that shares my passion for storytelling and helping clients make a lasting impact.”
