The Salvation Army announced that it is partnering with celebrity chef and baker Buddy Valastro — star of the former hit series “Cake Boss” and owner of the iconic Carlo’s Bakery — to feature a limited-edition red velvet cake.
Valastro selected a red velvet cake for the limited-edition partnership to not only represent the Red Kettle Campaign but also reflect the compassion and generosity that define The Salvation Army’s commitment and service to people in need.
The Salvation Army’s Red Kettle Campaign is the largest and longest-running fundraiser of its kind. Contributions made to the Red Kettles provide critical, year-round support for individuals and families in need, including offering shelter, after-school programs, substance abuse rehabilitation services, summer camps, disaster relief and more.
“Red velvet cake has always had a special place in my heart because during the holiday season years ago, our family baked some for a local shelter, and seeing how something so simple could bring people joy stuck with me,” said Valastro. “To me, it’s more than a cake; it’s a symbol of what the holidays are really about — sharing what you have and spreading a little sweetness to those who need it most.”
Through the generosity of its donors, The Salvation Army served 28 million people last year at more than 7,400 centers of operation across the country.
“Buddy shares our heart for giving back to the community,” said Commissioner Merle Heatwole, national commander of The Salvation Army. “This collaboration goes beyond a bakery item; it’s about spreading joy and hope to those who need it most this Christmas.
“Thanks to the generosity of the public and the support of dedicated partners like Buddy, we can continue to bring comfort and support to individuals and families in need of joy this holiday season.”
The “Give With Joy” cake is available for a limited time online with national shipping, as well as at the Hoboken, Times Square and Port Authority locations of Carlo’s Bakery.
