Cognizant, the Teaneck-based professional services company that helps clients modernize technology, announced an expanded global strategic collaboration with Adobe aimed at helping enterprises use generative AI to create, govern and scale content and customer experiences.
The companies said the collaboration builds on their existing relationship and combines Adobe’s AI-powered creative and experience platforms with Cognizant’s “AI Builder” approach, industry expertise and managed services. The effort is positioned to help organizations address rising content demand, brand governance needs and cost pressures, particularly in regulated and high-growth industries.
Adobe cited a survey of 1,600 marketers globally showing that 96% said content demand has doubled over the past two years. The company also said 71% of marketers expect demand to grow more than five times between now and 2027.
As content volumes and channel complexity grow, enterprises face increasing pressure tied to cost, brand consistency and regulatory requirements, the companies said. They added that generative AI is accelerating the need for organizations to rethink the end-to-end content supply chain — from ideation and production to compliance, localization and personalization at scale. Adobe also recently estimated that an AI-enabled content creation and production transformation could deliver large enterprises an average 7.1 times net return on investment over three years.
“The promise of AI is only realized when it is purpose-built for business outcomes,” said Ben Wiener, global head of Cognizant Moment. “This expanded collaboration with Adobe allows us to co-create and operationalize AI-powered content and experience solutions that are built for each client’s reality, turning the potential of AI into measurable value across industries.”
The expanded effort is designed around a joint go-to-market and delivery model. Cognizant said it will work with Adobe through aligned teams to integrate generative AI into creative workflows, embed brand and compliance controls and support a path from pilot programs to production through scalable services.
The companies said the approach will leverage Adobe Firefly Services, Firefly Custom Models, Firefly Design Intelligence, the Substance 3D collection, workflow automation and Frame.io. Adobe Professional Services will work with Cognizant, including a forward-deployed engineering team, to support co-developed product innovation and accelerate go-to-market efforts.
“As AI reshapes customer expectations, Adobe is helping brands stand out with exceptional, personalized experiences, powered by an AI-driven content supply chain,” said Stephen Frieder, chief revenue officer, enterprise at Adobe.
Cognizant said early deployments and industry use cases show 30% to 70% improvements in creative ideation and concepting and 70% to 80% gains in scaled asset production, alongside faster campaign launches and lower production costs. Initial industry focus will include health care and life sciences, financial services, retail and consumer goods, with plans to expand globally across additional sectors.
